MGT 211 Assignment#2 Solution

Introduction to Management (MGT211)

Assignment No.2

Product: Specialty

Place: Lahore

Price Pricing Plan: Less sale and high profit margin Pricing Strategy: Penetration Pricing Approach: Value exchange

Promotion Advertisement Strategy:  Advertising strategy consists of two major elements: ·         Creating advertising messages §  Message Strategy. §  Message Execution. ·        Selecting advertising media The major steps in media selection are: §  Deciding on reach, frequency, and impact; §  Choosing among major media types; §  Selecting specific media vehicles; §  Deciding on media timing. Promotion Strategy:   ·         Consumer sales promotion techniques §  Price Deals §  Advertising Specialties §  Coupons §  Sampling §  Rebates §  Premiums §  Cross-Promotions §  Contests, Games, Sweepstakes