ENG 301 Assignment # 1 Solution

Assignment 1 (Spring 2011)

Business Communication-ENG301

Total Marks: 15

Q1. “External communication is marketing of a business organization.” MARKS 10

Answer # 01

External Communication

Communication that takes place outside the organization is called external communication. The right letter, proposal, report, telephone call, or personal conversation can win back an angry customer, create a desire for a firm’s product or services, encourage collections, motivate performance, and in general, create goodwill. Yes it is marketing of a business organization.  Things like establishing a brand, marketing your products and services, advertising, working on things like public relations, media management and even businesses dealings with customers or other firms fall in the category of external communication. it ultimately contributes to the growth of your business. Thus, business communication is an integral aspect that will help you go ahead and establish yourself.

Q2. Select the appropriate answer from the given options. MARKS 5

1. The word ___________means the act or process of giving or exchanging of information, signals, or messages as by talk, gestures, or writing.

a. Talking

b. Speech

c. Communication

d. Writing

2. An exchange of information within an organization is called ___________. It takes place at different levels

a. External Communication

b. Internal Communication

c. General Communication

d. Informal Communication

3. Another name for electronic theory of communication is _____________.

a. Scientific Theory

b. Arithmetic Theory

c. Mathematical Theory

d. Hypothetical Theory

4. _________________ is of the social and behavioral scientists. It says that we must consider the situation, the social context in which we will work.

a. Sociolinguistic Theory

b. Psycholinguistic Theory

c. Social Environment Theory

d. Situational Theory

5. _________________ states that Communication is not linear, but circular; not just sending a message to be received, but producing a response; not static, but dynamic.

a. Rhetorical Theory

b. Social Environment Theory

c. Electronic Theory

d. Behavioral Theory